{"id":585,"date":"2020-12-14T23:28:35","date_gmt":"2020-12-14T23:28:35","guid":{"rendered":"https:\/\/www.luxurymarketreview.com\/?p=585"},"modified":"2020-12-14T23:28:37","modified_gmt":"2020-12-14T23:28:37","slug":"what-will-be-the-2021-trends-in-the-wine-and-spirits-markets","status":"publish","type":"post","link":"https:\/\/www.luxurymarketreview.com\/es\/2020\/12\/14\/what-will-be-the-2021-trends-in-the-wine-and-spirits-markets\/","title":{"rendered":"\u00bfCu\u00e1les ser\u00e1n las tendencias de 2021 en los mercados de vinos y licores?"},"content":{"rendered":"

As every year, Selective Line unveils its Stylebook made in collaboration with Carlin Creative. Selected excerpts from a focus on 2021, a year marked by insolent creativity and a return to the roots.<\/em><\/p>\n\n\n\n

2021 forecasts
Alcohol: one of the luxuries of life.<\/strong><\/p>\n\n\n\n

Consumers will always be looking for quality alcohol, seen as an exceptional pleasure. Indeed, in 2021, forecasts show that overall growth will be driven by the Ultra and Super Premium* (USP) markets.
Between 2018 and 2021, the average annual growth rate in volume terms is estimated at +4.4% for the USP market <\/strong>compared with +0.5% for the overall market (Source IWSR).<\/p>\n\n\n\n

The middle class will rise again <\/strong>and assert itself with provocative creativity. These consumers will want to break out of the consensus with bright colors <\/strong>in monochrome, and traditional pimped-up patterns<\/strong>, bordering on a willful lack of taste.<\/p>\n\n\n\n

This will be particularly true in the wine market. Consumers will be looking for lightness and provocation to get out of a wine market considered too wise. <\/strong>This will be the time to take risks by diversifying the origins, the processes and even with non-alcoholic drinks, without compromising on quality.<\/strong><\/p>\n\n\n\n

The Malbec decoration takes up all the codes of a traditional label on the Cali bottle, using ultra-modern visuals, in silk-screen printing. A nice way to divert the classics to show its difference.
<\/strong>Decoration produced by Verallia Polska (Poland), Verallia’s decoration company.<\/p>\n\n\n\n

Trend in the spirits market: SOURCE. A return to the roots!<\/strong><\/p>\n\n\n\n

Thoughtful consumers will move away from the materialistic side to seek quasi-spiritual consumption<\/strong>, close to their ancestors. Colors will be mineral, earthy or green<\/strong>. Patterns will appeal to essential references: a forgotten and vital nature<\/strong>, such as ancestral plants.<\/p>\n\n\n\n

This trend will be especially visible on the spirits market: consumers will be looking for a collective memory told through narrative marketing<\/strong>. Each product will have to have a territorial anchorage with a raw composition<\/strong>, linked to the climate and the earth.<\/p>\n\n\n\n

The Craft Gin decoration enhances the symbolism of an ancient vegetable, finished graphically in perfect craftsmanship. The decoration is realized in decalcomania surrounding the Stockholm bottle. A nice way to recall the Gi<\/strong>n\u2019s vegetal side<\/strong>.
<\/strong>Decoration produced by Saga D\u00e9cor (France), Verallia’s decoration company.<\/p>\n\n\n\n

Contact:
Selective Line information and media relations Laura Miotto laura.miotto@verallia.com<\/p>\n\n\n\n

To find out more:<\/p>\n\n\n\n

Selective Line by Verallia<\/strong><\/p>\n\n\n\n

Selective Line is Verallia’s international premium brand for glass bottles. Since its creation in 2008, Selective Line has benefitted from Verallia’s unique industrial know-how and cultivates differentiation, innovation and customization to accompany its customers in their glass creations. A resolutely inspired brand.<\/p>\n\n\n\n

Since 1947, Carlin has used its expertise to forecast international consumer trends and translate them into creative solutions.
Among the brands that put their trust in the company: L\u2019Or\u00e9al, Oenobiol, Weleda for the beauty sector; Samsung, LG, Mitsubishi for High Tech. And Selective Line by Verallia, since 2016.<\/p>\n\n\n\n

*The USP market refers to the Ultra and Super Premium categories. This segmentation is established by IWSR on the basis of observed retail selling prices. For example, for still wines, <\/em>USP refers to products whose selling price is higher than \u20ac15 in Western Europe and $20 <\/em>in <\/em>the United States. For spirits, USP refers to products with a selling price of more than \u20ac25 in <\/em>Western Europe and $30 in the United States<\/em>.<\/p>","protected":false},"excerpt":{"rendered":"

As every year, Selective Line unveils its Stylebook made in collaboration with Carlin Creative. Selected excerpts from a focus on 2021, a year marked by insolent creativity and a return to the roots. 2021 forecastsAlcohol: one of the luxuries of life. Consumers will always be looking for quality alcohol, seen as an exceptional pleasure. Indeed, […]<\/p>","protected":false},"author":2,"featured_media":589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,20],"tags":[],"class_list":{"0":"post-585","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-luxury-market","8":"category-luxury-restaurants"},"_links":{"self":[{"href":"https:\/\/www.luxurymarketreview.com\/es\/wp-json\/wp\/v2\/posts\/585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxurymarketreview.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxurymarketreview.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxurymarketreview.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxurymarketreview.com\/es\/wp-json\/wp\/v2\/comments?post=585"}],"version-history":[{"count":0,"href":"https:\/\/www.luxurymarketreview.com\/es\/wp-json\/wp\/v2\/posts\/585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxurymarketreview.com\/es\/wp-json\/wp\/v2\/media\/589"}],"wp:attachment":[{"href":"https:\/\/www.luxurymarketreview.com\/es\/wp-json\/wp\/v2\/media?parent=585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxurymarketreview.com\/es\/wp-json\/wp\/v2\/categories?post=585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxurymarketreview.com\/es\/wp-json\/wp\/v2\/tags?post=585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}