{"id":547,"date":"2020-11-25T11:58:10","date_gmt":"2020-11-25T11:58:10","guid":{"rendered":"https:\/\/www.luxurymarketreview.com\/?p=547"},"modified":"2020-11-25T11:58:12","modified_gmt":"2020-11-25T11:58:12","slug":"2020-toy-and-gaming-trends-report","status":"publish","type":"post","link":"https:\/\/www.luxurymarketreview.com\/zh\/2020\/11\/25\/2020-toy-and-gaming-trends-report\/","title":{"rendered":"2020\u5e74\u73a9\u5177\u548c\u6e38\u620f\u8d8b\u52bf\u62a5\u544a"},"content":{"rendered":"<p>\u7ecf\u8fc7\uff1a\u00a0<a href=\"https:\/\/www.playmr.com.au\/blog\/author\/sarah-kneebone\"><strong>\u838e\u62c9\u00b7\u5c3c\u4f2f\u6069<\/strong><\/a><\/p>\n\n\n\n<p>\u597d\u6d88\u606f\uff0c\u4eba\u4eec\uff1a\u4e8b\u5b9e\u8bc1\u660e\uff0c\u4e16\u754c\u4ecd\u7136\u559c\u6b22\u73a9\uff01<\/p>\n\n\n\n<p>\u53d1\u73b0 2020 \u5e74\u4e0d\u65ad\u589e\u957f\u7684\u5168\u7403\u73a9\u5177\u548c\u6e38\u620f\u5e02\u573a\u8d8b\u52bf\uff0c\u5305\u62ec\u884c\u4e1a\u9884\u6d4b\u3001\u589e\u957f\u52a8\u529b\u3001\u7c7b\u522b\u6982\u89c8\u3001\u672c\u5730\u89c1\u89e3\u548c\u503c\u5f97\u5173\u6ce8\u7684\u4e3b\u8981\u8d8b\u52bf\u3002<\/p>\n\n\n\n<p><strong>\u884c\u4e1a\u9884\u6d4b\u3002<\/strong><\/p>\n\n\n\n<p>\u5c3d\u7ba1\u7ecf\u6d4e\u5f62\u52bf\u5145\u6ee1\u6311\u6218\uff0c\u4f46\u5168\u7403\u73a9\u5177\u548c\u6e38\u620f\u5e02\u573a\u4ecd\u5728\u84ec\u52c3\u53d1\u5c55\uff08\u6211\u4eec\u6b63\u5728\u770b\u7740\u4f60\uff0c\u7279\u6717\u666e\u548c\u9c8d\u91cc\u65af\uff01\uff09\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5e02\u573a\u9884\u8ba1&nbsp;<a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/toys-and-games-market\" target=\"_blank\" rel=\"noreferrer noopener\">2019-2024 \u5e74\u590d\u5408\u5e74\u589e\u957f\u7387\u4e3a 4.5%<\/a>.\u9884\u8ba1\u4ec5\u73a9\u5177\u5e02\u573a\u5c31\u5c06\u8fbe\u5230&nbsp;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/the-global-toys-market-is-projected-to-reach-revenues-of-more-than-120-billion-by-2023-300729596.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u52302023\u5e74\u6536\u5165\u8d85\u8fc7$1200\u4ebf<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketresearch.com\/IBISWorld-v2487\/Retail-Toys-Research-12575793\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c24\u5176\u662f\u7535\u5b50\u5546\u52a1\u96f6\u552e\u5546\u6b63\u5728\u53d6\u5f97\u6210\u529f\uff0c<\/a>&nbsp;\u968f\u7740\u6d88\u8d39\u8005\u8f6c\u5411\u7f51\u4e0a\u8d2d\u7269\uff0c\u8fd9\u79cd\u8d8b\u52bf\u5c06\u5728\u672a\u6765\u51e0\u5e74\u7ee7\u7eed\u4e0b\u53bb\u3002<\/p>\n\n\n\n<p>\u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u4e3b\u8981\u53c2\u4e0e\u8005\u6b63\u5728\u5173\u6ce8&nbsp;<a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/toys-and-games-market\" target=\"_blank\" rel=\"noreferrer noopener\">\u65b0\u4ea7\u54c1\u5f00\u53d1\u53ca\u5e76\u8d2d<\/a>&nbsp;\u4f18\u5316\u4ed6\u4eec\u7684\u4ea7\u54c1\uff0c\u4ee5\u53ca\u4e0e\u672c\u5730\u6216\u533a\u57df\u53c2\u4e0e\u8005\u5408\u4f5c\u3002\u4e9a\u6d32\u662f\u589e\u957f\u6700\u5feb\u7684\u5e02\u573a\uff0c\u800c\u7f8e\u56fd\u7684\u652f\u51fa\u6700\u9ad8\uff0c\u5176\u4e2d\u6536\u85cf\u54c1\u5360\u5f88\u5927\u6bd4\u91cd\u3002<\/p>\n\n\n\n<p><strong>\u589e\u957f\u6765\u81ea\u54ea\u91cc\uff1f<\/strong><\/p>\n\n\n\n<p>\u884c\u4e1a\u589e\u957f\u53d7\u5230\u8bb8\u591a\u5173\u952e\u56e0\u7d20\u7684\u63a8\u52a8\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u8d8a\u6765\u8d8a\u591a\u7684\u53cc\u6536\u5165\u5bb6\u5ead\u4ee5\u53ca&nbsp;<a href=\"https:\/\/www.toyassociation.org\/PressRoom2\/News\/2018-news\/global-outlook-for-toys-through-2022.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">\u65b0\u5174\u5e02\u573a\u6536\u5165\u589e\u52a0<\/a>.<\/li><li><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/toys-and-games-market\" target=\"_blank\" rel=\"noreferrer noopener\">\u79d1\u6280\u7684\u53d1\u5c55<\/a>&nbsp;\uff08\u4f8b\u5982 VR \u548c\u79fb\u52a8\u8bbe\u5907\uff09\u63a8\u52a8\u5bf9\u89c6\u9891\u6e38\u620f\u7684\u9700\u6c42\u3002<\/li><li>\u589e\u52a0&nbsp;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/the-global-toys-market-is-projected-to-reach-revenues-of-more-than-120-billion-by-2023-300729596.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u793e\u4ea4\u5a92\u4f53\u6e17\u900f\u7387\u548c\u53c2\u4e0e\u5ea6<\/a>.<\/li><li><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/toys-and-games-market\" target=\"_blank\" rel=\"noreferrer noopener\">\u6d88\u8d39\u652f\u51fa\u589e\u52a0<\/a>&nbsp;\u63a8\u52a8\u5bf9\u53ef\u52a8\u4eba\u5076\u3001\u6bdb\u7ed2\u73a9\u5177\u3001\u8fd0\u52a8\u5668\u6750\u3001\u5b66\u524d\u4ea7\u54c1\u548c\u62fc\u56fe\u7684\u9700\u6c42\u3002<\/li><li>\u65b0\u7684\u5546\u4e1a\u6a21\u5f0f\u6fc0\u589e\uff0c\u4f8b\u5982\u8ba2\u9605\u76d2\u670d\u52a1\u3002<\/li><\/ul>\n\n\n\n<p><strong>\u201c\u5728\u8fd9\u4e2a\u884c\u4e1a\u5f15\u5165\u76d2\u5b50\u8ba2\u9605\u670d\u52a1\u5c06\u5728\u672a\u6765\u51e0\u5e74\u5f7b\u5e95\u6539\u53d8\u5168\u7403\u73a9\u5177\u5e02\u573a\u3002\u73a9\u5177\u76d2\u8ba2\u9605\u901a\u8fc7\u6ee1\u8db3\u513f\u7ae5\u7684\u9700\u6c42\u800c\u53d1\u6325\u4f5c\u7528\u2026\u2026\u8fd9\u4e9b\u5546\u4e1a\u6a21\u5f0f\u7684\u6fc0\u589e\u5c06\u5728\u9884\u6d4b\u671f\u5185\u63a8\u52a8\u5168\u7403\u73a9\u5177\u5e02\u573a\u7684\u53d1\u5c55\u3002\u201d<\/strong><strong><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/the-global-toys-market-is-projected-to-reach-revenues-of-more-than-120-billion-by-2023-300729596.html\" target=\"_blank\" rel=\"noreferrer noopener\">\uff08\u7f8e\u901a\u793e\uff09<\/a><\/p>\n\n\n\n<p><strong>\u5173\u952e\u7c7b\u522b\uff1a\u6982\u8ff0\u3002<\/strong><\/p>\n\n\n\n<p>\u968f\u7740\u79d1\u6280\u7684\u53d1\u5c55\uff0c&nbsp;<a href=\"https:\/\/www.toyassociation.org\/PressRoom2\/News\/2018-news\/global-outlook-for-toys-through-2022.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">\u5b69\u5b50\u4eec\u5728\u8f83\u65e9\u7684\u5e74\u9f84\u5c31\u4ece\u73a9\u5177\u8f6c\u5411\u6e38\u620f<\/a>.\u8fd9\u610f\u5473\u7740\u73a9\u5177\u5236\u9020\u5546\u7784\u51c6\u8fd9\u4e2a\u5e74\u9f84\u6bb5\u7684\u7a97\u53e3\u66f4\u77ed\uff0c\u89c6\u9891\u6e38\u620f\u7b49\u7c7b\u522b\u5f00\u59cb\u5360\u636e\u4e2d\u5fc3\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<p>\u65e5\u76ca\u589e\u957f\u7684\u9700\u6c42&nbsp;<a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/toys-and-games-market\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e3b\u9898\u73a9\u5177\u548c\u6e38\u620f<\/a>&nbsp;\u6b63\u5728\u53d7\u5230\u793e\u4ea4\u548c\u4e3b\u6d41\u5a92\u4f53\u7684\u63a8\u52a8\uff0c\u8fd9\u4e9b\u5a92\u4f53\u4ee5\u6765\u81ea\u90aa\u6559\u7535\u89c6\u8282\u76ee\u548c\u7535\u5f71\u7279\u8bb8\u7ecf\u8425\u6743\u7684\u5361\u901a\u4eba\u7269\u4e3a\u7279\u8272\uff0c\u4f8b\u5982\u4e50\u9ad8\u548c\u53d8\u5f62\u91d1\u521a\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.toyassociation.org\/PressRoom2\/News\/2018-news\/global-outlook-for-toys-through-2022.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">\u76ca\u667a\u3001\u4e92\u52a8\u548c\u591a\u529f\u80fd\u73a9\u5177<\/a>&nbsp;\u968f\u7740\u53d1\u8fbe\u5e02\u573a\u7684\u5bb6\u5ead\u9009\u62e9\u8d2d\u4e70\u5b83\u4eec\u4f5c\u4e3a\u513f\u7ae5\u53d1\u5c55\u7684\u5de5\u5177\uff0c\u5b83\u4eec\u4e5f\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002<\/p>\n\n\n\n<p><strong>2020 \u5e74\u73a9\u5177\u548c\u6e38\u620f\u7c7b\u522b\u8d8b\u52bf\u3002<\/strong><\/p>\n\n\n\n<p><strong>1. \u6bdb\u7ed2\u73a9\u5177\u53d8\u5f97\u4e2a\u6027\u5316\u3002<\/strong><\/p>\n\n\n\n<p>\u5168\u7403\u8d8b\u52bf&nbsp;<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/stuffed-animal-plush-toys-market\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e2a\u6027\u5316&nbsp;<\/a>\u6b63\u5728\u63a8\u52a8\u521b\u65b0\u5e76\u63a8\u52a8\u5bf9\u5b9a\u5236\u4ea7\u54c1\u7684\u9700\u6c42\uff0c\u4f8b\u5982\u5e26\u6709 GPS \u8ddf\u8e2a\u5668\u548c\u4f20\u611f\u5668\u7684\u73a9\u5177\uff08\u8001\u6cf0\u8fea\u718a\u600e\u4e48\u4e86\uff1f\uff01\uff09\u3002<\/p>\n\n\n\n<p>\u5361\u901a\u8282\u76ee\u548c\u52a8\u4f5c\u7247\u7ee7\u7eed\u5728\u63d0\u5347\u6bdb\u7ed2\u73a9\u5177\u548c\u6bdb\u7ed2\u73a9\u5177\u7684\u9700\u6c42\u65b9\u9762\u53d1\u6325\u5173\u952e\u4f5c\u7528\u3002\u968f\u7740\u300a\u795e\u5947\u5973\u4fa0\u300b\u3001\u300a\u5c0f\u9ec4\u4eba\u300b\u548c\u300a\u82b1\u6728\u5170\u300b\u7b49\u5927\u7247\u5c06\u4e8e 2020 \u5e74\u4e0a\u6620\uff0c\u6211\u4eec\u53ef\u4ee5\u671f\u5f85\u770b\u5230\u66f4\u591a\u4ee5\u7535\u5f71\u4e3a\u4e3b\u9898\u7684\u6bdb\u7ed2\u73a9\u5177\u5145\u65a5\u5e02\u573a\uff0c\u800c\u8d44\u6df1\u73a9\u5bb6\u5b69\u4e4b\u5b9d\u5c06\u5728\u7535\u5f71\u4e0a\u6620\u7684\u540c\u65f6\u5236\u4f5c\u6349\u9b3c\u6562\u6b7b\u961f\u73a9\u5177\u3002<\/p>\n\n\n\n<p><strong>2. \u6559\u80b2\u548c\u79d1\u5b66\u7740\u773c\u4e8e\u5e74\u8f7b\u5973\u6027\u5e02\u573a\u7684\u589e\u957f\u3002<\/strong><\/p>\n\n\n\n<p>\u8d8a\u6765\u8d8a\u6ce8\u91cd\u5065\u5eb7\u7684\u6d88\u8d39\u8005\u6b63\u5728\u4f7f\u7528&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/richardkestenbaum\/2019\/03\/03\/toy-trends-toy-fair-mattel-hasbro-disney-play\/#3944d2ba2ad2\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0e\u98df\u7269\u6709\u5173\u7684\u73a9\u5177<\/a>&nbsp;\u4ee5\u4e00\u79cd\u5f15\u4eba\u5165\u80dc\u3001\u8f7b\u677e\u6109\u5feb\u7684\u65b9\u5f0f\u6559\u80b2\u4ed6\u4eec\u7684\u5b69\u5b50\u9009\u62e9\u597d\u7684\u98df\u7269\u3002\u5bf9\u4e8e\u5e0c\u671b\u57f9\u517b\u5b69\u5b50 STEM \u6280\u80fd\uff08\u79d1\u5b66\u3001\u6280\u672f\u3001\u5de5\u7a0b\u548c\u6570\u5b66\uff09\u7684\u7236\u6bcd\u6765\u8bf4\uff0c\u73a9\u5177\u4e5f\u8d8a\u6765\u8d8a\u53d7\u5230\u5173\u6ce8\u3002\u4e00\u4e2a\u7279\u522b\u4ee4\u4eba\u5174\u594b\u548c\u8fdb\u6b65\u7684\u9886\u57df\u662f STEM \u76f8\u5173\u73a9\u5177\u7684\u51fa\u73b0\uff0c\u8fd9\u4e9b\u73a9\u5177\u4e13\u4e3a\u9f13\u52b1\u5e74\u8f7b\u5973\u5b69\u6210\u4e3a\u79d1\u5b66\u5bb6\u548c\u5de5\u7a0b\u5e08\u800c\u5f00\u53d1\uff0c\u4f8b\u5982&nbsp;<a href=\"http:\/\/www.goldieblox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6208\u5c14\u8fea\u5e03\u6d1b\u514b\u65af<\/a>,<a href=\"https:\/\/www.playmonster.com\/brands\/roominate\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5ba4\u53cb&nbsp;<\/a>\u548c&nbsp;<a href=\"https:\/\/yellow-scope.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9ec4\u8272\u8303\u56f4<\/a>.<\/p>\n\n\n\n<p><strong>\u201c\u6839\u636e\u73a9\u5177\u534f\u4f1a\u7684\u89e3\u7801 STEM\/STEAM \u62a5\u544a\uff0c\u73a9\u5177\u901a\u8fc7\u6e38\u620f\u5e2e\u52a9\u57f9\u517b\u8fd9\u4e9b\u5fc5\u8981\u7684\u6280\u80fd\u548c\u80fd\u529b\uff0c\u5728\u5411\u5b69\u5b50\u4eec\u6559\u6388 STEAM \u6982\u5ff5\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u6b64\u5916\uff0c\u62a5\u544a\u79f0\uff0c\u73a9\u5177\u53ef\u4ee5\u6fc0\u53d1\u5b69\u5b50\u4eec\u5bf9\u65b0\u9886\u57df\u7684\u5174\u8da3\uff0c\u4e0d\u6015\u72af\u9519\uff0c\u5e76\u6709\u52a9\u4e8e\u4fc3\u8fdb\u540c\u9f84\u4eba\u4e4b\u95f4\u7684\u5408\u4f5c\u3002\u201d<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.toyassociation.org\/ta\/research\/reports\/trends\/toys\/research-and-data\/reports\/trend-spotting.aspx?hkey=d4a13ea2-d774-48ea-b4a3-4bfdbdd14a0f\" target=\"_blank\" rel=\"noreferrer noopener\">\uff08\u73a9\u5177\u534f\u4f1a\uff09<\/a><\/p>\n\n\n\n<p><strong>3. \u5a74\u513f\u73a9\u5177\u53d8\u5f97\u66f4\u667a\u80fd\u2014\u2014\u66f4\u73af\u4fdd\u3002<\/strong><\/p>\n\n\n\n<p>\u6559\u80b2\u518d\u6b21\u6210\u4e3a\u5a74\u513f\u73a9\u5177\u8d8b\u52bf\u7684\u7126\u70b9\u3002\u7236\u6bcd\u6b63\u5728\u5bfb\u627e&nbsp;<a href=\"https:\/\/www.reuters.com\/brandfeatures\/venture-capital\/article?id=115851\" target=\"_blank\" rel=\"noreferrer noopener\">\u5e2e\u52a9\u5a74\u513f\u53d1\u5c55\u6280\u80fd\u7684\u521b\u65b0\u65b9\u6cd5<\/a>\uff0c\u4f8b\u5982\u8bed\u97f3\u8bc6\u522b\uff0c\u901a\u8fc7\u4e13\u4e3a\u5b66\u4e60\u76ee\u7684\u800c\u8bbe\u8ba1\u7684\u667a\u80fd\u73a9\u5177\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u73af\u4fdd\u4e3b\u4e49\u7684\u7ee7\u7eed\u84ec\u52c3\u53d1\u5c55\uff0c\u53ef\u751f\u7269\u964d\u89e3\u7684\u5305\u88c5\u548c\u4ea7\u54c1\u6750\u6599\u4e5f\u8d8a\u6765\u8d8a\u6210\u4e3a\u7236\u6bcd\u7684\u9996\u8981\u4efb\u52a1\u3002<\/p>\n\n\n\n<p><strong>\u201c\u4f20\u611f\u5668\u6280\u672f\u3001\u534a\u5bfc\u4f53\u7b49\u6280\u672f\u7684\u53d1\u5c55\u9884\u8ba1\u5c06\u5728\u672a\u6765\u51e0\u5e74\u5bf9\u5a74\u513f\u73a9\u5177\u5e02\u573a\u7684\u6269\u5f20\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002\u201d<\/strong><\/p>\n\n\n\n<p>\uff08\u8def\u900f\u793e\uff09<\/p>\n\n\n\n<p><strong>4. \u73a9\u5076\u7684\u4e3e\u52a8\u53cd\u6620\u4e86\u4e00\u79cd\u66f4\u5177\u5305\u5bb9\u6027\u7684\u5fc3\u6001\u3002<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.toyassociation.org\/PressRoom2\/News\/2018-news\/global-outlook-for-toys-through-2022.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">\u6536\u85cf\u54c1<\/a>\uff0c\u4f8b\u5982\u73a9\u5076\u548c\u914d\u9970\uff0c\u6b63\u6210\u4e3a\u73a9\u5177\u7684\u4e3b\u8981\u5356\u70b9\u3002\u7136\u800c\uff0c\u73a9\u5177\u534f\u4f1a\u8b66\u544a\u8bf4\uff0c\u8fd9\u79cd\u8d8b\u52bf\u4e0d\u4f1a\u957f\u671f\u6301\u7eed\uff0c\u56e0\u4e3a\u5b69\u5b50\u4eec\u4f1a\u8f6c\u5411\u4e0d\u540c\u7684\u6e38\u620f\u65b9\u5f0f\uff08\u8fd9\u4e9b\u5584\u53d8\u7684\u4eba\uff0c\u4e0d\u662f\u5417\uff1f\uff01\uff09\u3002<\/p>\n\n\n\n<p>\u6536\u85cf\u54c1\u9700\u8981\u7262\u8bb0\u7684\u4e00\u4ef6\u4e8b\u662f\u6d88\u8d39\u8005\u5bf9\u4e00\u6b21\u6027\u5851\u6599\u548c\u73af\u5883\u7684\u6001\u5ea6\u3002\u4e00\u9635\u53cd\u5f39\u540e\uff0c&nbsp;<a href=\"https:\/\/www.smartcompany.com.au\/industries\/retail\/woolworths-garden-ooshies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Woolies \u6700\u8fd1\u653e\u5f03\u4e86\u4ed6\u4eec\u7684\u201cOoshies\u201d\u6d3b\u52a8\uff0c\u8f6c\u800c\u652f\u6301\u66f4\u73af\u4fdd\u7684\u6536\u85cf\u54c1\u4fc3\u9500\u6d3b\u52a8<\/a>&nbsp;\u9f13\u52b1\u5b69\u5b50\u4eec\u79cd\u690d\u81ea\u5df1\u7684\u82b1\u56ed\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u8fd8\u770b\u5230\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u6001\u5ea6\u4ee5\u6e10\u8fdb\u7684\u65b9\u5f0f\u6539\u53d8\u4e86\u65b0\u4ea7\u54c1\u7684\u5f00\u53d1\u3002\u73a9\u5076\u7c7b\u522b\u4e2d\u7684\u4e00\u4e2a\u4f8b\u5b50\u6765\u81ea\u7f8e\u6cf0\u3002\u8be5\u516c\u53f8\u662f&nbsp;<a href=\"https:\/\/time.com\/5684822\/mattel-gender-neutral-doll\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u63a8\u51fa\u4e16\u754c\u4e0a\u7b2c\u4e00\u4e2a\u4e2d\u6027\u5a03\u5a03&nbsp;<\/a>\u2013 \u53cd\u6620\u4e86\u65e5\u76ca\u589e\u957f\u7684\u975e\u4e8c\u5143\u793e\u533a\u3001\u5e74\u8f7b\u4eba\u5bf9\u6807\u7b7e\u7684\u65e5\u76ca\u538c\u6076\u4ee5\u53ca\u5bf9\u5168\u7403\u5305\u5bb9\u6027\u9700\u6c42\u7684\u6fc0\u589e\u3002<\/p>\n\n\n\n<p><strong>5. \u5efa\u7b51\u865a\u62df\u5316\u3002<\/strong><\/p>\n\n\n\n<p>\u4e0e\u4f20\u7edf\u4e50\u9ad8\u79ef\u6728\u76f8\u6bd4\uff0c\u8df3\u51fa\u6846\u6846\u601d\u8003\uff0c&nbsp;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/top-toy-trends-of-2019-announced-at-toy-fair-new-york-300797840.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u521b\u9020\u6027\u548c\u53ef\u91cd\u590d\u4f7f\u7528\u7684\u5316\u5408\u7269&nbsp;<\/a>\u4f8b\u5982\u52a8\u80fd\u6c99\u3001\u9762\u56e2\u3001\u817b\u5b50\u548c\u7c98\u6db2\u73b0\u5728\u88ab\u5e7f\u6cdb\u4f7f\u7528\uff0c\u8ba9\u5b69\u5b50\u4eec\u719f\u6089\u4e0d\u540c\u7684\u8d28\u5730\u3001\u8bbe\u8ba1\u548c\u5efa\u7b51\u98ce\u683c\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u968f\u7740\u6280\u672f\u7684\u8fdb\u6b65\uff0c\u513f\u7ae5\uff08\u548c\u6210\u4eba\uff01\uff09\u8d8a\u6765\u8d8a\u591a\u5730\u8f6c\u5411\u6784\u5efa\u865a\u62df\u4e16\u754c\u800c\u4e0d\u662f\u7269\u7406\u521b\u4f5c\u3002\u7c7b\u4f3c 2019 \u7248\u7684\u6e38\u620f&nbsp;<a href=\"https:\/\/www.mediamolecule.com\/games\/dreams\" target=\"_blank\" rel=\"noreferrer noopener\">\u68a6<\/a>&nbsp;2009 \u5e74\u7684\u7ecf\u5178 Minecraft \u88ab\u7528\u4f5c\u81ea\u6211\u8868\u8fbe\u7684\u4e00\u79cd\u5f62\u5f0f\uff1a<\/p>\n\n\n\n<p><strong>\u201c\u968f\u7740\u5236\u4f5c 3D \u865a\u62df\u4e16\u754c\u7684\u5de5\u5177\u6210\u4e3a\u4e3b\u6d41\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u5c06\u5b83\u4eec\u7528\u4f5c\u521b\u9020\u529b\u548c\u4ea4\u6d41\u7684\u6e20\u9053\u3002\u201d<\/strong><\/p>\n\n\n\n<p>(<a href=\"https:\/\/www.wired.com\/story\/building-virtual-worlds-new-form-of-self-expression\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6709\u7ebf<\/a>)<\/p>\n\n\n\n<p><strong>6. \u5728\u7ebf\u6e38\u620f\u548c\u6e38\u620f\u673a\u7740\u773c\u4e8e\u4e91\u3002<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.playmr.com.au\/blog\/retail-trends-the-rise-of-gaming-in-australia\" target=\"_blank\" rel=\"noreferrer noopener\">\u6e38\u620f\u6b63\u5728\u4e0d\u65ad\u53d1\u5c55\u58ee\u5927<\/a>.\u5728\u7f51\u7edc\u6e38\u620f\u65b9\u9762\uff0c\u7531\u4e8e Fortnite\uff08\u4e00\u79cd\u6d89\u53ca\u5927\u91cf\u6218\u6597\u7684\u201c\u751f\u5b58\u201d\u6e38\u620f\uff01\uff09\u4ee5\u53ca\u300a\u9b54\u517d\u4e16\u754c\u300b\u548c\u300a\u4f7f\u547d\u53ec\u5524\u300b\u7b49\u5176\u4ed6\u6e38\u620f\u7684\u51fa\u73b0\uff0cMMOG\uff08\u5927\u578b\u591a\u4eba\u5728\u7ebf\u6e38\u620f\uff09\u6b63\u5728\u7ecf\u5386\u975e\u51e1\u7684\u589e\u957f.\u8fd9\u6709\u52a9\u4e8e\u50ac\u751f\u5927\u91cf\u7535\u5b50\u7ade\u6280\u6e38\u620f\uff0c\u8fd9\u4e3b\u8981\u5f52\u529f\u4e8e\u6280\u672f\u7684\u975e\u51e1\u98de\u8dc3\uff0c\u8ba9\u6e38\u620f\u53d8\u5f97\u66f4\u52a0\u903c\u771f\u3002<\/p>\n\n\n\n<p>\u5c55\u671b\u672a\u6765\uff0c&nbsp;<a href=\"https:\/\/newzoo.com\/insights\/trend-reports\/newzoo-global-games-market-report-2019-light-version\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e91\u6e38\u620f<\/a>&nbsp;\u6709\u6f5c\u529b\u5c06\u9ad8\u7ea7\u6e38\u620f\u5e02\u573a\u6269\u5c55\u5230\u7535\u8111\u548c\u6e38\u620f\u673a\u4e4b\u5916\u3002\u8fd9\u79cd\u4f7f\u7528\u8fdc\u7a0b\u786c\u4ef6\u7684\u6e38\u620f\u63d0\u4f9b\u4e86\u4fbf\u5229\u548c\u901f\u5ea6\uff08\u53ea\u8981\u60a8\u6709\u826f\u597d\u7684\u4e92\u8054\u7f51\u8fde\u63a5\uff01\uff09\u800c\u6ca1\u6709\u4f20\u7edf\u7684\u201c\u6240\u6709\u6743\u201d\u3002<\/p>\n\n\n\n<p><strong>\u5982\u4f55\u8d62\u5f97\u6bd4\u8d5b\u3002<\/strong><\/p>\n\n\n\n<p>\u73a9\u5177\u548c\u6e38\u620f\u884c\u4e1a&nbsp;<a href=\"https:\/\/www.playmr.com.au\/blog\/retail-trends-toys-and-games-in-2018\" target=\"_blank\" rel=\"noreferrer noopener\">\u662f\u4e00\u4e2a\u5f88\u597d\u73a9\u7684\u5e02\u573a<\/a>.\u7136\u800c\uff0c\u5b83\u662f\u6709\u8282\u594f\u7684\uff0c\u6240\u4ee5\u54c1\u724c\u5fc5\u987b\u7d27\u8ddf\u65b0\u8d8b\u52bf\uff0c\u4e0d\u65ad\u6295\u8d44\u4e8e\u4ea7\u54c1\u5f00\u53d1\u5e76\u5bc6\u5207\u5173\u6ce8\u7403\uff0c\u53ef\u4ee5\u8fd9\u4e48\u8bf4\u3002<\/p>\n\n\n\n<p><strong>\u201c\u4e00\u4e9b\u8d8b\u52bf\u548c\u54c1\u724c\u53ef\u4ee5\u6301\u7eed\u5f88\u957f\u65f6\u95f4\uff0c\u4f46\u901a\u5e38\u5b83\u4eec\u53d8\u5316\u5f88\u5feb\u3002\u7ba1\u7406\u4ea7\u54c1\u5f00\u53d1\u662f\u6210\u529f\u7684\u5173\u952e\uff0c\u4f46\u7ba1\u7406\u5e93\u5b58\u4e5f\u662f\u5982\u6b64\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u201c\u5982\u679c\u73a9\u5177\u751f\u4ea7\u5546\u6295\u8d44\u67d0\u4e2a\u8d8b\u52bf\u5e76\u4e14\u8d8b\u52bf\u9010\u6e10\u51cf\u5f31\uff0c\u90a3\u4e48\u5728\u8d8b\u52bf\u7ed3\u675f\u65f6\u7559\u4e0b\u8fc7\u591a\u7684\u5e93\u5b58\u53ef\u80fd\u4f1a\u62b9\u53bb\u4e4b\u524d\u7684\u6240\u6709\u5229\u6da6\u3002\u56e0\u6b64\uff0c\u89c2\u5bdf\u8d8b\u52bf\u4e0d\u4ec5\u4ec5\u662f\u4ea7\u54c1\u521b\u9020\u7684\u95ee\u9898\uff0c\u5b83\u5bf9\u4e8e\u73a9\u5177\u4f01\u4e1a\u7684\u6574\u4e2a\u751f\u547d\u5468\u671f\u90fd\u81f3\u5173\u91cd\u8981\u3002\u201d<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/richardkestenbaum\/2019\/03\/03\/toy-trends-toy-fair-mattel-hasbro-disney-play\/#3944d2ba2ad2\" target=\"_blank\" rel=\"noreferrer noopener\">\uff08\u798f\u5e03\u65af\uff09<\/a><\/p>\n\n\n\n<p><strong>2020 \u5e74\u73a9\u5177\u548c\u6e38\u620f\u6210\u529f\u7684 6 \u6761\u63d0\u793a\u3002<\/strong><\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u6211\u4eec\u5728 2020 \u5e74\u73a9\u5177\u548c\u6e38\u620f\u6210\u529f\u7684\u516d\u5927\u79d8\u8bc0\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>\u521b\u5efa\u7269\u7406\u548c\u6570\u5b57 PLAY \u7684\u65e0\u7f1d\u96c6\u6210\uff0c\u4ee5\u5728\u6280\u672f\u9a71\u52a8\u7684\u5e02\u573a\u4e2d\u53d6\u5f97\u6210\u529f\u3002<\/li><li>\u4e0d\u8981\u5fd8\u8bb0\u7236\u6bcd\u3002\u5c1d\u8bd5&nbsp;<a href=\"https:\/\/www.toyassociation.org\/PressRoom2\/News\/2018-news\/global-outlook-for-toys-through-2022.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">\u5438\u5f15\u5343\u79a7\u4e00\u4ee3\u7684\u6000\u65e7\u60c5\u7eea<\/a>&nbsp;\u4f8b\u5982\uff0c\u5f53\u4ed6\u4eec\u4e3a\u5b69\u5b50\u8d2d\u4e70\u73a9\u5177\u65f6\u3002<\/li><li>\u53ca\u65f6\u4e86\u89e3\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u6001\u5ea6\uff0c\u4f8b\u5982&nbsp;<a href=\"https:\/\/www.playmr.com.au\/blog\/gen-z-vs.-millennial-consumers-6-ways-theyre-different\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0d\u65ad\u53d1\u5c55\u7684\u5173\u4e8e\u6027\u522b\u7684\u4fe1\u5ff5\u3002<\/a><\/li><li>\u7eb3\u5165\u5f71\u54cd\u8005\u8425\u9500\uff08\u4f8b\u5982&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/richardkestenbaum\/2019\/03\/03\/toy-trends-toy-fair-mattel-hasbro-disney-play\/#3944d2ba2ad2\" target=\"_blank\" rel=\"noreferrer noopener\">\u8457\u540d\u7684 YouTuber<\/a>) \u7eb3\u5165\u60a8\u7684\u7b56\u7565\u4ee5\u83b7\u5f97\u6700\u5927\u7ed3\u679c\u3002<\/li><li>PLAY \u8d70\u5411\u5168\u7403&nbsp;<a href=\"https:\/\/www.toyassociation.org\/ta\/research\/reports\/trends\/toys\/research-and-data\/reports\/trend-spotting.aspx?hkey=d4a13ea2-d774-48ea-b4a3-4bfdbdd14a0f\" target=\"_blank\" rel=\"noreferrer noopener\">\u201c\u5f00\u7bb1\u201d\u8d8b\u52bf&nbsp;<\/a>\u901a\u8fc7\u4e3a\u5b69\u5b50\u4eec\u521b\u9020\u60ca\u559c\u5143\u7d20\u3002\u5c1d\u8bd5\u521b\u5efa\u72ec\u7279\u7684\u5305\u88c5\uff0c\u5c06\u5176\u8f6c\u53d8\u4e3a\u5b58\u50a8\u6216\u6e38\u620f\u5957\u88c5\u3002<\/li><li>\u5956\u52b1\uff1a\u5982\u679c\u4f60\u80fd\u7834\u89e3\u5b83\uff0c\u6839\u636e eBay\uff0c<a href=\"https:\/\/www.ebayinc.com\/stories\/news\/ebays-experts-predict-the-top-50-toys-and-trends-that-will-make-this-season-merry\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201c\u4ee4\u4eba\u4f5c\u5455\u201d\u7684\u73a9\u5177\u662f\u201c\u5b83\u201d\u7684\u65b0\u4e8b\u7269<\/a>.\u60f3\u60f3\u73b0\u573a\u91c7\u6458\u3001\u7c98\u6db2\u548c\u4ee5\u5395\u6240\u4e60\u60ef\u4e3a\u91cd\u70b9\u7684\u73a9\u5177\u3002\u6211\u4eec\u53ef\u80fd\u4f1a\u9519\u8fc7\u90a3\u4e9b\u2026\u2026<\/li><\/ol>\n\n\n\n<p><strong>\u4ea4\u7ed9\u4f60\u4e86<\/strong><\/p>\n\n\n\n<p>\u6beb\u4e0d\u5947\u602a\uff0c\u9274\u4e8e\u6211\u4eec\u7684\u540d\u5b57\uff0c\u6211\u4eec\u559c\u6b22\u53c2\u4e0e\u8be5\u9886\u57df\u7684\u7814\u7a76\u3002\u6211\u4eec\u5728\u6089\u5c3c\u5317\u90e8\u6d77\u6ee9\u548c\u58a8\u5c14\u672c\u5357\u90e8\u90ca\u533a\u7684\u72ec\u7279\u8bbe\u65bd\u610f\u5473\u7740\u6211\u4eec\u975e\u5e38\u9002\u5408\u8fdb\u884c\u7126\u70b9\u5c0f\u7ec4\u3001\u5bb6\u5ead\u4f7f\u7528\u6d4b\u8bd5\u751a\u81f3\u8d2d\u7269\u8005\u7814\u7a76\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u5e0c\u671b\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u5e02\u573a\u3001\u8bc4\u4f30\u60a8\u7684\u4ea7\u54c1\u751a\u81f3\u6d4b\u8bd5\u60a8\u7684\u6c9f\u901a\u7b56\u7565\u2014\u2014\u6211\u4eec\u968f\u65f6\u4e3a\u60a8\u63d0\u4f9b\u5e2e\u52a9\u3002<\/p>\n\n\n\n<p><strong>\u968f\u65f6\u8054\u7cfb 02 8097 0200 \u6216\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u81f3 hello@playmr.com.au\u3002&nbsp;<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>by:\u00a0Sarah Kneebone Good news, people: It turns out, the world still likes to PLAY! Discover the growing global toys and gaming market trends for 2020, including industry predictions, growth drivers, category overviews, local insights and key trends to watch. Industry predictions. The global toys and games market is thriving despite challenging economic conditions (we\u2019re looking [&hellip;]<\/p>","protected":false},"author":2,"featured_media":548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,2],"tags":[],"class_list":{"0":"post-547","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-luxury-tech","8":"category-luxury-toys"},"_links":{"self":[{"href":"https:\/\/www.luxurymarketreview.com\/zh\/wp-json\/wp\/v2\/posts\/547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxurymarketreview.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxurymarketreview.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxurymarketreview.com\/zh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxurymarketreview.com\/zh\/wp-json\/wp\/v2\/comments?post=547"}],"version-history":[{"count":0,"href":"https:\/\/www.luxurymarketreview.com\/zh\/wp-json\/wp\/v2\/posts\/547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxurymarketreview.com\/zh\/wp-json\/wp\/v2\/media\/548"}],"wp:attachment":[{"href":"https:\/\/www.luxurymarketreview.com\/zh\/wp-json\/wp\/v2\/media?parent=547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxurymarketreview.com\/zh\/wp-json\/wp\/v2\/categories?post=547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxurymarketreview.com\/zh\/wp-json\/wp\/v2\/tags?post=547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}